Our Blog
Resources & Insights
The latest marketing news, tips, technologies, and resources from your dedicated team at USDP.
Google Ads Mistakes: Is Google Stealing Your Money?
Here are some settings to be aware of so you can avoid common Google Ads mistakes.
Nick Zinn
LinkedIn Advertising for B2B: A Strategic Approach
It can be hard to know if LinkedIn advertising for B2B is a smart choice for your business. To simplify this process, we created an 8-step checklist to help you determine if LinkedIn advertising for B2B is right for your business.
Abby Bryant
CRM Benefits for Marketing: Why Every Business Needs a CRM Platform
A CRM isn’t just helpful for the sales team. The CRM benefits for marketing are clear: more engagement, higher conversion, and stronger customer retention.
Abby Bryant
Performance Max Best Practices: Key Things to Know Before Launch
Understanding Performance Max best practices can help you avoid costly mistakes and get the most out of your campaigns. Here are a few things to keep in mind if you are considering trying Google’s Pmax.
Nick Zinn
Cincinnati's United Way enters a new season
For over 135 years, United Way has transformed the generosity of individuals and corporations into lasting change for the world’s most vulnerable populations.
David Brecount
Navigating the Future of Privacy with Privacy-Focused Analytics
With the ever expanding landscape of privacy acts, privacy policies, and new laws, here are some suggestions and alternatives you might consider, particularly in the realm of privacy-focused analytics.
Kevin Saffer
Lifesaving industry leader gets a much needed glow-up
PharmaCord’s transformation has been nothing short of remarkable. The company saw a significant uptick in engagement and attention, and employees feel confident in talking about their work. But we’re not done yet.
David Brecount
B2B Email Marketing Best Practices: Strategies to Boost Engagement & Conversions
B2B email marketing remains one of the most powerful digital marketing channels, delivering high ROI and building strong business relationships. However, crafting a successful B2B email marketing strategy requires a different approach than a B2C campaign. In this guide, we’ll cover the best practices for B2B email marketing to help you optimize engagement, nurture leads, and drive conversions.
Emmy Stephens
Model Group brings their mission to life online
If you’ve ever wandered through Over-the-Rhine in Cincinnati, you’ve felt the magic of Model Group’s work.
David Brecount
Headless CMS Explained: The Future of Content Management
In the last couple of years, we’ve started building more websites using a headless CMS, and more specifically, Sanity. Let’s walk through why that’s the case, and why it might be exactly what your business needs.
Kevin Saffer
Global nonprofit 5x's their ad spend
For many of us, it’s hard to imagine the struggles faced by people in extreme poverty. In a world where suffering is immense and resources are scarce, Franciscan Missions shines as a beacon of hope.
David Brecount
What is CTV Advertising and Why You Should be Using It?
CTV advertising is changing the way companies run commercials.
Emmy Stephens
The strategy behind Cincinnati's newest festival
If you are near Cincinnati, you may have seen the name "America's River Roots" pop up recently. It's the region's newest and grandest festival, and it's coming up quick. Something this big doesn't come out of nowhere. Read more to peek behind the curtain at the digital strategy behind this historic event.
David Brecount
What's the Deal With Third-Party Cookies?
So third-party cookies are going away. Have you heard about this? The main way to track people on the Internet is just ... going away. Google is doing this. Tracking people on the Internet is like their favorite thing to do, and they are just going to stop. Can you believe this? (re-read this in a Jerry Seinfeld voice for the full effect)
Ben Jacoby
Historic family business revitalizes their brand positioning
The best way to learn about digital marketing is to share the stories of those navigating its winding path. The road to growth isn't easy, and USDP wants to highlight the fruitful efforts of marketing leaders who are forging ahead, shaping success in their own industries.
David Brecount
My Summer Internship at US Digital Partners
1 Over the Summer, USDP decided to take on a co-op. Joseph Brecount, a sophomore at Hillsdale, came on ready and willing to learn the many facets of successful digital marketing.
US Digital Partners
US Digital Partners is on the Move!
Our future home across from Sawyer Point Park and the Ohio River.
US Digital Partners
E-commerce Growth Strategy: Turning Challenges into Opportunities
In the dynamic world of e-commerce, challenges are inevitable. However, instead of viewing these obstacles as roadblocks, we see challenges as a starting point for a waterfall of revenue.
Emmy Stephens