Our Blog
Resources & Insights
The latest marketing news, tips, technologies, and resources from your dedicated team at USDP.
B2B Email Marketing Best Practices: Strategies to Boost Engagement & Conversions
B2B email marketing remains one of the most powerful digital marketing channels, delivering high ROI and building strong business relationships. However, crafting a successful B2B email marketing strategy requires a different approach than a B2C campaign. In this guide, we’ll cover the best practices for B2B email marketing to help you optimize engagement, nurture leads, and drive conversions.
Emmy Stephens
Model Group brings their mission to life online
If you’ve ever wandered through Over-the-Rhine in Cincinnati, you’ve felt the magic of Model Group’s work.
David Brecount
Headless CMS Explained: The Future of Content Management
In the last couple of years, we’ve started building more websites using a headless CMS, and more specifically, Sanity. Let’s walk through why that’s the case, and why it might be exactly what your business needs.
Kevin Saffer
Global nonprofit 5x's their ad spend
For many of us, it’s hard to imagine the struggles faced by people in extreme poverty. In a world where suffering is immense and resources are scarce, Franciscan Missions shines as a beacon of hope.
David Brecount
What is CTV Advertising and Why You Should be Using It?
CTV advertising is changing the way companies run commercials.
Emmy Stephens
The strategy behind Cincinnati's newest festival
If you are near Cincinnati, you may have seen the name "America's River Roots" pop up recently. It's the region's newest and grandest festival, and it's coming up quick. Something this big doesn't come out of nowhere. Read more to peek behind the curtain at the digital strategy behind this historic event.
David Brecount
What's the Deal With Third-Party Cookies?
So third-party cookies are going away. Have you heard about this? The main way to track people on the Internet is just ... going away. Google is doing this. Tracking people on the Internet is like their favorite thing to do, and they are just going to stop. Can you believe this? (re-read this in a Jerry Seinfeld voice for the full effect)
Ben Jacoby
Historic family business revitalizes their brand positioning
The best way to learn about digital marketing is to share the stories of those navigating its winding path. The road to growth isn't easy, and USDP wants to highlight the fruitful efforts of marketing leaders who are forging ahead, shaping success in their own industries.
David Brecount
My Summer Internship at US Digital Partners
1 Over the Summer, USDP decided to take on a co-op. Joseph Brecount, a sophomore at Hillsdale, came on ready and willing to learn the many facets of successful digital marketing.
US Digital Partners
US Digital Partners is on the Move!
Our future home across from Sawyer Point Park and the Ohio River.
US Digital Partners
E-commerce Growth Strategy: Turning Challenges into Opportunities
In the dynamic world of e-commerce, challenges are inevitable. However, instead of viewing these obstacles as roadblocks, we see challenges as a starting point for a waterfall of revenue.
Emmy Stephens
5 Ways to Avoid Digital Marketing Challenges in 2024
With 2023 in the rearview, we are reflecting on marketing efforts that soared — and those that sank.
Emmy Stephens
Our Unique Approach to Empowering Small Businesses
As a small business ourselves, we know that it’s hard to stand out in a sea so vast, so our heart goes out to the many other small businesses sharing in that struggle.
David Brecount
How We Produce Digital Marketing Results for Clients
In the spirit of good design, we decided to run a test if we are living up to these standards, by putting ourselves in the hot seat!
Ben Jacoby
Serving Up an Extra Helping of Digital Marketing Tips for the End of the Year
Celebrate Thanksgiving with an extra helping of free digital marketing advice to start the new year off right.
Ben Jacoby
5 Digital Marketing Tactics Small Businesses Should Be Using Now
Here are the top five proven digital marketing tactics we recommend to small businesses to set them up for future growth.
David Brecount
In House Marketing vs Agency
Business leaders struggle with deciding between in-house marketing versus an agency. The desire for expertise, speed, efficiency, and results don’t always match up with budgets and the bottom line.
David Brecount
How to Choose A Digital Marketing Agency
You want to focus on the results instead of the unknown. That's why we are giving you 4 steps on how to chose a digital marketing agency.
David Brecount