CRM Benefits for Marketing: Why Every Business Needs a CRM Platform

I love CRM platforms, so I’m always surprised when businesses don’t understand the importance of CRMs for marketing.

CRMs, or Customer Relationship Management platforms essentially give you a 10,000ft view of your business engagements, past, present, and even future. Rather than log new opportunities in a document, track existing relationships through an email filter, and make sales projections in a spreadsheet, a CRM gives you a single source of truth for understanding your new business initiatives.

CRMs are incredibly valuable for sustaining a well-operating business. A famous statistic from Nucleus Research suggests that the average ROI on CRM is $8.71 for each dollar spent.

CRM Benefits for Marketing

A CRM isn’t just helpful for the sales team. A marketer with full access to a well-maintained CRM can capitalize on many marketing advantages, including:

Improved analytics

A CRM operates as a central hub for your customer data, which is one of the most valuable resources for improving marketing and sales strategies that directly impact business growth. This holistic view of the customer journey and experience reveals patterns and insights that are often missed with manual efforts. By harnessing CRM benefits for marketing, businesses can refine strategies and make more data-driven decisions.

More targeted marketing = Better marketing

CRMs allow smart marketers to identify the most profitable customers, track patterns, and segment audiences and campaigns in a more cost-effective way. Utilizing this can help you tailor marketing messages to appeal to your various segments and track each touchpoint throughout the journey to support continuous optimization.

Improved customer relationships

The customer behavior insights and statistics you collect in your CRM are incredibly helpful for creating more personalized communications, which typically drive higher engagement rates. Additionally, reducing the manual efforts involved in the more mundane customer management tasks gives teams more time to build trust and relationships with customers.

Retention and conversion

Taking advantage of a well-maintained CRM can help you create segments for email campaigns and targeted sales outreaches to dormant customers. Ensuring that your sales and marketing teams are collaborating to keep prospects engaged is an essential step for using your CRM well.

Get more out of your CRM

The CRM benefits for marketing are clear: more engagement, higher conversion, and stronger customer retention.

There are many different CRMs on the market, all with their own unique benefits and potential marketing applications, but no matter what CRM you use, the most important thing as a smart marketer is to stay committed to maintaining, improving, and using your data.