Lifesaving industry leader gets a much needed glow-up

The Organization: PharmaCord

• Headquarters: Louisville, Kentucky
• Reach: Regional to National
• Marketer: Paige Hobbs, Associate Director of Marketing

PharmaCord is all about simplifying the complicated. As a patient support services provider, they work tirelessly on behalf of drug manufacturers to ensure patients can access life-saving therapies—reliably and affordably. In short: PharmaCord navigates the complex healthcare system so patients don’t have to.

With over 1,300 employees and thousands of patients benefiting from their services, PharmaCord is a leader in the pharmaceutical industry. But that doesn’t mean they’re content to sit back. In addition to running a patient services call center and a non-commercial pharmacy, they developed PharmaCord Lynk, a proprietary technology platform, to ensure the teams supporting patients have everything they need to keep patients on track with their therapies.

The Challenge: Modernize the brand

When PharmaCord first reached out to us, their online presence didn’t match the scale of their expertise. Despite their respected position in the industry, their website felt outdated, their brand identity was inconsistent, and most importantly, their messaging wasn’t clear. Their value—both to patients and manufacturers—just wasn’t coming through.

The Strategy: One step at a time

While it was clear that PharmaCord’s marketing needed a complete overhaul, Paige’s enthusiasm for the company’s mission became the driving force. Together, we took it one step at a time, aligning leadership and focusing on the fundamentals.

The Tactics: Methodical marketing

1. Clarifying the message: We started by redefining PharmaCord’s core messaging, which would serve as the foundation for all future marketing. This clarity wasn’t just for external audiences—it helped reinforce the company culture, uniting the team around their core mission.
2. Refreshing the brand: PharmaCord’s branding had become, well, a bit generic. Once the messaging was aligned, we gave the logo, color palette, and visual assets a fresh new look—one that reflected where the company was headed.
3. Branding PharmaCord Lynk: PharmaCord’s proprietary tech platform, PharmaCord Lynk, was a huge competitive advantage—but it had no distinct identity. We worked together to give it one, from a strong brand name to a cohesive visual identity.
4. Redesigning the website: With messaging and branding in place, it was time for a website that didn’t just look great but also supported lead generation and recruitment.
5. Creating a recruiting video: PharmaCord’s employees are its biggest advocates, so we let them do the talking. The video captured their experiences and helped PharmaCord recruit hundreds of new team members to support their growing patient programs. 
6. Generating leads: To attract leads and talent, we ran targeted programmatic display campaigns, LinkedIn ads, and search campaigns—creating a seamless digital experience. 

The Results: Shaping an evolving story

PharmaCord’s transformation has been nothing short of remarkable. The company saw a significant uptick in engagement and attention, and employees feel confident in talking about their work. But we’re not done yet. We continue collaborating with Paige and her team, crafting campaigns and fine-tuning their digital marketing to support their ongoing growth.

It’s a pleasure working with companies like PharmaCord that simplify the complicated, and we can’t wait to share more of their ongoing story.

See more about PharmaCord