Gorilla Glue
- INDUSTRY
Consumer Products
- NO. OF EMPLOYEES
1,000+
- TIMELINE
16+ weeks
- PRODUCTS & SERVICES
Messaging, Website, Video, Photography, Digital Advertising, SEO
- Visit Live Website
The Gorilla Glue Company, renowned for its premium adhesives, tapes, and sealants, has been a market leader for over two decades. As their products gained popularity, they needed a website to effectively showcase their extensive product range and provide creative usage ideas. USDP was brought on board to develop a user-friendly website to highlight Gorilla Glue's offerings and engage customers through dynamic content and tutorials. Additionally, USDP collaborated on many live-action video/commercial productions to demonstrate product applications.
APPROACH
Human-Centric Design and Development
US Digital Partners adopted a meticulous, human-centric methodology to design and develop Gorilla Glue's website experience. The process began with in-depth consultations to understand Gorilla Glue's brand, goals, and customer needs. USDP's approach combined research, strategy, design, development, and performance marketing to create a cohesive digital marketing platform. The team focused on integrating a filtering system on the product landing page, enabling users to quickly navigate and find specific products. Additionally, USDP leveraged dynamic content from Gorilla Glue's blogger partnerships to enrich the inspiration page, providing users with practical and creative applications for the products.
SOLUTION
Robust Website and Engaging Videos
USDP delivered a streamlined website and engaging video content. The product landing page features an intuitive filtering system, allowing users to effortlessly explore the full range of Gorilla Glue products. The inspiration page dynamically pulls content from various bloggers, offering users a plethora of project ideas. Each product page includes detailed tutorials on application and storage, enhancing user experience with friendly, informative guides. For the Gorilla Truck Bed Liner products, USDP produced live-action videos demonstrating its protective capabilities against scratches, rust, and water damage, further solidifying Gorilla Glue's reputation for quality and innovation.
IMPACT
Enhanced User Experience and Engagement
The new website has produced substantial traffic growth, year after year. The dynamic content and video tutorials have not only increased visitor engagement, but have also educated customers on the best practices for product use. The visitor education focus has contributed to more consumer desire for Gorilla products, higher customer satisfaction, and increased loyalty. The comprehensive digital strategy and execution by USDP have positioned Gorilla Glue as a forward-thinking brand, ready to meet the evolving needs of its customers.
Work