PharmaCord
- INDUSTRY
Pharmaceutical
- NO. OF EMPLOYEES
1,000+
- TIMELINE
16 weeks
- PRODUCTS & SERVICES
Messaging, Branding, Website, Video, Digital Advertising, SEO, Copywriting, Email Marketing
- Visit Live Website
PharmaCord works on behalf of pharmaceutical manufacturers by identifying and eliminating barriers to patients seeking life-saving medications, and by shielding patients from needless hassle and tension.
The team members at PharmaCord play a critical role in the healthcare continuum, but the company's marketing lacked any understandable story. They couldn’t clearly explain what they did and why it was important. Even some of their internal team members were confused about the core offerings. USDP guided PharmaCord through a marketing revamp encompassing branding, messaging, product naming, a new website, video, and more.
APPROACH
Strategic Digital Enhancement
USDP quickly identified a few of the goals for PharmaCord’s refresh. 1.) Create a new brand identity while remaining true to the spirit of PharmaCord’s culture and values. 2.) Rename and rebrand PharmaCord’s suite of products and services. 3.) Create a new website that untangles the complex nature of PharmaCord’s work and makes it easy for the target audience to understand. 4.) Shoot and edit a video showcasing PharmaCord’s vibrant culture. 5.) Increase the brand’s digital presence through advertising and SEO enhancements.
VIDEO AND BOOTH DESIGN
Telling Their Story
USDP filmed a recruiting video to support a hiring push. The video showcases staff and executives candidly recounting their own stories about how much they appreciate PharmaCord as a welcoming and rewarding place to work. This video has been a tremendous help in showing talent what a potential job would look like. To support another important marketing effort, the USDP team designed and created a new trade show booth. This just goes to show that our marketing efforts can live online and in person.
IMPACT
Metrics-driven outcomes
As expected, the USDP team got results. After launch, PharmaCord’s new site soon hosted over double the amount of visitors. Additionally, the team’s research and improvements to website content resulted in an impressive boost in SEO.
+121%
INCREASE IN WEBSITE TRAFFIC
+21%
INCREASE IN AD TRAFFIC
+214%
GROWTH IN SEO RANKINGS
Work