RUF Briquetting Systems
- INDUSTRY
Manufacturing
- NO. OF EMPLOYEES
50+
- TIMELINE
16 weeks
- PRODUCTS & SERVICES
Messaging, Branding, Website, Video, Photography, Advertising, SEO, Email Marketing, Trade Show Design
- Visit Live Website
RUF Briquetting Systems sits in a unique position in the manufacturing equipment world. They don't make things, instead, they make use of the manufacturing byproduct. When a company has metal shaving or wood chips left on the factory floor, the team at RUF gets excited.
The problem was that RUF was only relying on traditional sales call efforts and trade shows to find new customers in North America.
GETTING STARTED
Laying the Foundation
USDP forged a partnership with RUF in the fallout of 2020, focused on increasing revenue, extending the company’s reach into a new pool of potential customers, and creating compelling digital assets to stand at the forefront of RUF’s new marketing funnel.
PROCESS
Execution
Understanding the need for clear messaging, USDP's content strategy team produced compelling and concise content to introduce people to the value of industrial briquetting. Now, the new website effectively speaks to RUF’s target audience, highlighting the feasible and valuable opportunity that installing a briquetting system offers. Custom video demonstrations and photography encourage prospective customers to envision how a briquetting system could seamlessly integrate into their processes. Along with the website, the USDP team crafted ad campaigns focused on lead generation.
RESULTS
Metric-Driven Outcomes
With a terrific website transformation and successful ads funneling new customers, RUF has entered a new season of digital marketing sophistication and success. Website traffic increased by 317%, and leads from online ads increased by 138%. But most importantly, hundreds of tons of scrap metal and wood byproducts are being recycled!
+317%
INCREASE IN WEBSITE TRAFFIC
+138%
LEADS FROM ADS
"I don't know what you all are doing over there, but we've got leads coming out of our ears!"
-JIM WEIST, PRESIDENT
Work