Tennant Solutions
- INDUSTRY
Industrial
- NO. OF EMPLOYEES
100+
- TIMELINE
12 weeks
- PRODUCTS & SERVICES
Messaging, Branding, Website, Copywriting, SEO
- Visit Live Website
Tennant Solutions is the world leader in kitting and packaging solutions. Formerly known as Tennant Packaging, the company scaled up for exponential growth to serve clinical testing needs associated with COVID-19 vaccines. Tennant developed the systems, processes, quality control, and customization options that drug companies need. After years of almost a single industry focus during the pandemic, the company saw the need to market its solutions to other industries. Tennant turned to USDP for a brand refresh. The strategic engagement began by exploring why the clinical industry counted on Tennant and how to expand those capabilities to other industries. Lives can depend on Tennant’s ability to customize, fulfill, manage, and track large-scale clinical trials for some of the highest-profile customers.
APPROACH
Brand Activation on a Digital Platform
Since they deal with clinical kitting and packaging, the brand icon has subtle nuances to their industry. The hexagon is often seen in cell structure (clinical) and also is a geometric cube that represents a box/package. The capital T represents the name Tennant, and the up arrow shows growth, moving forward, and global domination. USDP’s work has extended into all aspects of the brand rollout from a new website, signage on the building, apparel, and even a live plant wall in the lobby. We are excited to see USDP’s work in worldwide sales efforts.
