Vineyard Wine Cellars
- INDUSTRY
Design Services
- NO. OF EMPLOYEES
50+
- TIMELINE
16+ weeks
- PRODUCTS & SERVICES
Website, Messaging, E-commerce, Video, Photography, Digital Advertising
- Visit Live Website
Wine lovers take the overall experience very seriously. But for most connoisseurs, building a wine cellar is complicated and expensive. With the wine display and storage experts at Vineyard Wine Cellars, customers receive hands-on guidance to ensure each wine space is done to the highest levels of craftsmanship.
Vineyard Wine Cellars crafts custom wine cellars for homeowners and businesses nationwide—and was featured in a recent HGTV show. But when they approached USDP, their brand experience wasn’t as sophisticated as it needed to be.
APPROACH
Website Revamp Strategy
Vineyard asked our digital marketing team to help revamp their existing website to improve their brand image and simplify the user experience. Our challenge was to create new messaging, and a new site structure, and design new graphic elements that would drive more e-commerce conversions. A better visitor experience, paired with tasty new video and photography elements, and amplified by new advertising campaigns was the perfect combination.
SOLUTION
Streamlined Navigation and Design
One critical aspect of our work involved streamlining the navigation and site structure to simplify the user journey. Then we crafted messaging for key pages, written to both inspire customers and to guide them along the shopping process. Our design and development team then transformed the website, incorporating new modules, content, and crisp imagery, and rigorously testing for quality and flow.
IMPACT
Enhanced Engagement and Conversions
The result? A sophisticated website that beautifully showcases Vineyard Wine Cellars’ stunning products and wine spaces. The new digital experience positions them as the best resource for their clients—leading to increased engagement and conversions among visitors. Let's toast to new business growth. Cheers!
+133%
INCREASE IN ENGAGEMENT PER VISITOR
+104%
INCREASE IN REVENUE
+992%
INCREASE IN WEBSITE CALLS-TO-ACTION COMPLETED
Work