Zumbiel
- INDUSTRY
Printing & Packaging
- NO. OF EMPLOYEES
150+
- TIMELINE
15 weeks
- PRODUCTS & SERVICES
Messaging, Branding, Website, Video, Advertising, SEO
- Visit Live Website
It's no surprise that a family-owned manufacturing company that has been in business for over 175 years might struggle in our modern age of digital communications. This giant in the printing and packaging industry has the latest and greatest equipment for producing beautiful products, but it didn't have the marketing to highlight those capabilities.
USDP was excited to partner on a marketing roadmap that included messaging, brand elevation, web, video, advertising, SEO, trade show design, and more. Partnering with USDP has put Zumbiel on the road to growth, and we are just getting started.
APPROACH
Set a new pace for packaging: FAST
Our approach to the project was to build on their existing brand and elevate the experience. Our messaging framework was then used to clarify the products and services of Zumbiel, minimize confusion, and create engagement with potential customers looking for lighting fast, food and beverage packaging. The messaging focused on quick turnaround times, impeccable digital color matching, and the promotion of a state-of-the-art HP digital printer that is one of the first in the industry.
RESULTS
Enhanced User Engagement
Since the launch of the new website, Zumbiel has seen a substantial uptick in website traffic, page engagement, and website leads. New digital advertising campaigns are driving targeted traffic and growing the audience every month. The USDP team is now helping with video storytelling, trade show design, and more. We are excited to see the new growth.
USDP has been the MVPs in making (our) vision a reality. Already, together, we’ve modernized our website to showcase Zumbiel’s innovation and forward-thinking approach to packaging, designed a standout trade show booth for industry events, launched a blog to engage our audience and tell our story, and developed digital ads that capture attention and drive results.
-ALLIE CLARK, CORPORATE BRANDING
